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Advertising and integrated marketing communications by SHAH (Kruti). Material type:  Text Language: English Publisher: New Delhi McGraw Hill Education (India) Private Limited 2014Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 659.1 SHAA (5).
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International marketing / By Philip R Cateora, John L Graham and Prashant Salwan. by Cateora, Philip R | Graham, John L | Salwan, Prashant. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Tata McGraw Hill Education Private Limited , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.848 CATP (10). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.848 CATP (1).
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Services Marketing : operation, management and strategy / By Kenneth E. Clow and David L. Kurtz. by Clow, Kenneth E | Kurtz, David L. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Biztantra , 2003Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.804 CLOK (20). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.804 CLOK (1).
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Advertising and promotions : an IMC perspective / By Kruti Shah and Alan Dsouza. by Shah, Kruti | Dsouza, Alan. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 659.1 SHAK (8). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 659.1 SHAK (1).
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Marketing management: a south asian perspective / By Philip Kotler...[et.al.]. by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar. Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Pearson Education , 2007Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 KOTP (7). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.8 KOTP (1).
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Services marketing : integrating customer focus across the firm / By Valarie A Zeithaml...[et.al]. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: Chennai : Tata McGraw Hill Education Private Limited , 2017Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.804 ZEIV (9). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.804 ZEIV (1).
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