Advertising & IMC : principles and practice / By Sandra Moriarty, Nancy Mitchell and William Wells.
By: Moriarty, Sandra
Contributor(s): MItchell, Nancy | Wells, WilliamMaterial type: 
TextPublisher: New Delhi : Pearson , 2018Edition: 10th edDescription: 669p.; PB 26 cmISBN: 9789332574144Subject(s): Media in a world of change | IMC and total communication | Brand communication and society | -- Integrated marketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
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St Aloysius Institute of Management & Information Technology | MBA | 659.1 MORS (Browse shelf) | Available | MBA14624 | ||
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 659.1 MORS (Browse shelf) | Available | MBA14625 |
Total holds: 0
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