Moriarty, Sandra.
Advertising & IMC : principles and practice / By Sandra Moriarty, Nancy Mitchell and William Wells. - 10th ed. - New Delhi : Pearson , 2018. - 669p.; PB 26 cm.
9789332574144
Media in a world of change
IMC and total communication
Brand communication and society
659.1 / MORS
Advertising & IMC : principles and practice / By Sandra Moriarty, Nancy Mitchell and William Wells. - 10th ed. - New Delhi : Pearson , 2018. - 669p.; PB 26 cm.
9789332574144
Media in a world of change
IMC and total communication
Brand communication and society
659.1 / MORS
