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Advertising and promotion : Integrated marketing communications perspective / By George E Belch; Michael A Belch and Keyoor Purani.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Mc Graw Hill Education India Pvt Ltd , 2022.Edition: 12th edDescription: xxxi,712,E29 p.; PB 29 cmISBN:
  • 9789354600852
Subject(s): DDC classification:
  • 12 659.1 BELG
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book St Aloysius Institute of Management & Information Technology Advertising MBA 659.1 BELG (Browse shelf(Opens below)) Available MBA14788
Book Book St Aloysius Institute of Management & Information Technology Advertising MBA 659.1 BELG (Browse shelf(Opens below)) Checked out 05/29/2025 MBA14789
Book Book St Aloysius Institute of Management & Information Technology Advertising MBA 659.1 BELG (Browse shelf(Opens below)) Available MBA14607
Book Book St Aloysius Institute of Management & Information Technology Advertising MBA 659.1 BELG (Browse shelf(Opens below)) Reference Book MBA14608
Book Book St Aloysius Institute of Management & Information Technology Advertising MBA 659.1 BELG (Browse shelf(Opens below)) Available MBA14609
Book Book St Aloysius Institute of Management & Information Technology Advertising MBA 659.1 BELG (Browse shelf(Opens below)) Available MBA14610
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