Advertising and promotion : Integrated marketing communications perspective /

Blech, George E.

Advertising and promotion : Integrated marketing communications perspective / By George E Belch; Michael A Belch and Keyoor Purani. - 12th ed. - New Delhi : Mc Graw Hill Education India Pvt Ltd , 2022. - xxxi,712,E29 p.; PB 29 cm.

9789354600852


Introduction to integrated marketing communications
Role of imc in the marketing process
Perspectives on consumer behavior

659.1 / BELG