Advertising and promotion : (Record no. 227149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230410123403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230410b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600852 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 12 |
| Classification number | 659.1 |
| Item number | BELG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blech, George E. |
| 9 (RLIN) | 85320 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | Integrated marketing communications perspective / |
| Statement of responsibility, etc. | By George E Belch; Michael A Belch and Keyoor Purani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Mc Graw Hill Education India Pvt Ltd , |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,712,E29 p.; |
| Other physical details | PB |
| Dimensions | 29 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Introduction to integrated marketing communications |
| 9 (RLIN) | 85321 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Role of imc in the marketing process |
| 9 (RLIN) | 85322 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Perspectives on consumer behavior |
| 9 (RLIN) | 85323 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 85324 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor. |
| 9 (RLIN) | 85325 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 12th |
| Call number prefix | 659.1 BELG |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Advertising | 04/08/2023 | Biblios Book Point | 1050.00 | Bill no:37; Bill dt:2023-04-03 | 5 | 659.1 BELG | MBA14607 | 07/19/2025 | 07/05/2023 | 840.00 | 04/10/2023 | Book | |||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Advertising | 04/08/2023 | Biblios Book Point | 1050.00 | Bill no:37; Bill dt:2023-04-03 | 659.1 BELG | MBA14608 | 07/19/2025 | 840.00 | 04/10/2023 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Advertising | 04/08/2023 | Biblios Book Point | 1050.00 | Bill no:37; Bill dt:2023-04-03 | 1 | 659.1 BELG | MBA14609 | 07/19/2025 | 07/10/2023 | 840.00 | 04/10/2023 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Advertising | 04/08/2023 | Biblios Book Point | 1050.00 | Bill no:37; Bill dt:2023-04-03 | 1 | 659.1 BELG | MBA14610 | 07/19/2025 | 04/10/2023 | 840.00 | 04/10/2023 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Advertising | 02/05/2025 | Biblios Book Point | 1130.00 | Bill no:6357; Bill dt:2025-02-05 | 659.1 BELG | MBA14788 | 07/19/2025 | 904.00 | 02/17/2025 | Book | |||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Advertising | 02/05/2025 | Biblios Book Point | 1130.00 | Bill no:6357; Bill dt:2025-02-05 | 1 | 659.1 BELG | MBA14789 | 04/29/2025 | 04/29/2025 | 904.00 | 02/17/2025 | Book | 05/29/2025 |
