International marketing / By Philip R Cateora, John L Graham and Prashant Salwan.
By: Cateora, Philip R
Contributor(s): Graham, John L | Salwan, PrashantMaterial type: 
TextLanguage: English Publisher: New Delhi : Tata McGraw Hill Education Private Limited , 2009Edition: 13th edDescription: Xxxi, 888p. ; 24 cmISBN: 9780070666993Subject(s): Integrated marketing communications and international advertising | Negotiating with international customers partners and regulatorsDDC classification: 658.848
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