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1.
Consumer behaviour and branding concepts readings and cases: the Indian context

by KUMAR (S Ramesh).

Material type: Text Text Language: English Publisher: Chennai Pearson 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8342 KUMC (1).

2.
Branding your business Rev Ed

by HAMMOND (James).

Material type: Text Text Language: English Publisher: London Kogan Page 2011Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.827 HAMB (1).

3.
E-commerce / By Jeffrey F Rayport and Bernard J Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2002Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 004.694 RAYJ (1).

4.
Introduction to e-commerce / By Jeffrey F Rayport and Bernard J Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2003Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 004.694 RAYJ (1).

5.
Introduction to e-commerce / By Jeffrey F Rayport and Bernard J Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : McGraw Hill , 2001Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 004.694 RAYJ (1).

6.
Impact of e- marketing on e- buyer behaviour / By Bijal ZAveri Amin

by Amin, Bijal Zaveri.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Biztantra , 2013Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.84 AMIB (4). Checked out (1).

7.
International marketing / By Michael R. Czinkota and Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Thomson south western , 2007Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.848 CZIM (8). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.848 CZIM (1).

8.
Strategic brand management / By Richard Elliott and Larry Percy.

by Elliott, Richard | Percy, Larry.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Oxford University Press , 2008Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.827 ELLR (8). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.827 ELLR (1).

9.
Retailing management : text and cases / By Swapna Pradhan.

by Pradhan, Swapna.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2012Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.87 PRAS (5).

10.
Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew.

by Andrews, Tim G | Chew, Wilson.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York , Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.827 ANDT (1).

11.
Consumer behaviour / By S Ramesh Kumar.

by Kumar, S Ramesh.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson India Education Services Pvt Ltd, 2009Availability: No items available : Checked out (1).


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