Consumer behaviour / By S Ramesh Kumar.
By: Kumar, S Ramesh
Material type: 
TextPublisher: Chennai : Pearson India Education Services Pvt Ltd, 2009Edition: 2nd edDescription: 329 p.; PB 24.5 cmISBN: 9789332586499Subject(s): Consumer decision making and branding strategies | Dimensions of culture and branding | Concept of reference groups and their implications on brandingDDC classification: 658.8342
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.8342 KUMS (Browse shelf) | Available | MBA14666 |
Total holds: 0
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