Consumer behaviour and branding concepts readings and cases: the Indian context
Material type:
TextLanguage: English Publisher: Chennai Pearson 2011Description: 607ISBN: 9788131722367Subject(s): readings | Indian | context | Consumer | concepts | cases:the | branding | behaviour | and | Consumer BehaviourDDC classification: 658.8342 KUMC
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius College (Autonomous) | Retail Management | 658.8342 KUMC (Browse shelf) | Available | 070451 |
Total holds: 0
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