Research for marketing decisions / By Paul E Green, Donald S Tull and Gerald Albaum
By: Green, Paul E
Contributor(s): Tull, Donald S | Albaum, GeraldMaterial type: 
TextLanguage: English Publisher: New Jercy : Prentice hall Inc. , 1988Edition: 5th ed. Eastern Economy EditionDescription: xii,784p. ; PB : 23.5 cmISBN: 9788120307575Subject(s): Marketing Research Content and Strategy | The Tactics of Marketing Research | The Value and Cost of Decision Making | Research Design | Information from Respondents | Measurement in Marketing Research | Measurement and Scaling in Marketing Research | Sampling Procedure in Marketing Research | Analyzing Associative Data | Selected Activities in Marketing ResearchDDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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St Aloysius Institute of Management & Information Technology | MBA | 658.83 GREP (Browse shelf) | Available | MBA09049 | ||
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St Aloysius Institute of Management & Information Technology | MBA | 658.83 GREP (Browse shelf) | Available | MBA00046 | ||
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St Aloysius Institute of Management & Information Technology | MBA | 658.83 GREP (Browse shelf) | Available | MBA00047 | ||
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St Aloysius Institute of Management & Information Technology | MBA | 658.83 GREP (Browse shelf) | Available | MBA00048 |
Total holds: 0
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