Research for marketing decisions /

Green, Paul E

Research for marketing decisions / By Paul E Green, Donald S Tull and Gerald Albaum - 5th ed. Eastern Economy Edition - New Jercy : Prentice hall Inc. , 1988 - xii,784p. ; PB : 23.5 cm

9788120307575


Marketing Research Content and Strategy
The Tactics of Marketing Research
The Value and Cost of Decision Making
Research Design
Information from Respondents
Measurement in Marketing Research
Measurement and Scaling in Marketing Research
Sampling Procedure in Marketing Research
Analyzing Associative Data
Selected Activities in Marketing Research

658.83 / GREP