Research for marketing decisions / (Record no. 197481)

MARC details
000 -LEADER
fixed length control field 01249nam a2200325Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230707122125.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s1988 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120307575
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 5
Item number GREP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Green, Paul E
9 (RLIN) 125941
245 ## - TITLE STATEMENT
Title Research for marketing decisions /
Statement of responsibility, etc. By Paul E Green, Donald S Tull and Gerald Albaum
250 ## - EDITION STATEMENT
Edition statement 5th ed.
Remainder of edition statement Eastern Economy Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jercy :
Name of publisher, distributor, etc. Prentice hall Inc. ,
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent xii,784p. ;
Other physical details PB :
Dimensions 23.5 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research Content and Strategy
9 (RLIN) 125942
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element The Tactics of Marketing Research
9 (RLIN) 125943
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element The Value and Cost of Decision Making
9 (RLIN) 125944
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research Design
9 (RLIN) 125945
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information from Respondents
9 (RLIN) 125946
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Measurement in Marketing Research
9 (RLIN) 125947
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Measurement and Scaling in Marketing Research
9 (RLIN) 125948
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sampling Procedure in Marketing Research
9 (RLIN) 125949
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Analyzing Associative Data
9 (RLIN) 125950
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selected Activities in Marketing Research
9 (RLIN) 125951
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tull, Donald S
9 (RLIN) 125952
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Albaum, Gerald.
9 (RLIN) 125953
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 5th
Call number prefix 658.83 GREP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 04/01/2004 225.00 Bill no:454;Bill dt:2004-03-01   658.83 GREP MBA00046 07/21/2025 180.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 04/01/2004 225.00 Bill no:454;Bill dt:2004-03-01   658.83 GREP MBA00047 07/21/2025 180.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 04/01/2004 225.00 Bill no:454;Bill dt:2004-03-01   658.83 GREP MBA00048 07/21/2025 180.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 05/01/2005   Bill no:454;Bill dt:2004-03-01   658.83 GREP MBA09049 07/21/2025   07/16/2021 Book