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Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker.

by Batra, Rajeev | Myers, john G | Aaker, David A.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 659.1 BATR (2).

2.
Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker.

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 659.1 BATR (5).


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