Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker.
By: Batra, Rajeev
Contributor(s): Myers, john G | Aaker, David AMaterial type: 
TextLanguage: English Publisher: New Delhi : Pearson Education , 2009Edition: 1st edDescription: Viii, 430p. ; 23.5 cmISBN: 9788177588507Subject(s): Advertising planning and decision making | Advertising copy testing and diagnosisDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
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St Aloysius Institute of Management & Information Technology | MCA | 659.1 BATR (Browse shelf) | Available | MCA01145 | ||
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Book
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St Aloysius Institute of Management & Information Technology | MCA | 659.1 BATR (Browse shelf) | Available | MCA01147 |
Total holds: 0
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