Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker.
By: Batra, Rajeev
Contributor(s): Myers, John G | Aaker, David AMaterial type: 
TextLanguage: English Publisher: New Delhi : Pearson Education , 2009Edition: 5th edDescription: 768p. ; 24 cmISBN: 9788177588507Subject(s): Advertising planning and decision making | Segmentation and positioningDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MCA | 659.1 BATR (Browse shelf) | Available | MCA01338 | ||
|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 659.1BATR (Browse shelf) | Available | MBA07635 | ||
|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 659.1BATR (Browse shelf) | Available | MBA07636 | ||
|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 659.1BATR (Browse shelf) | Available | MBA07637 | ||
|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 659.1BATR (Browse shelf) | Available | MBA07638 |
Total holds: 0
There are no comments on this title.