Advertising : principles and practice / By William Wells, John Burnett and Sandra Moriarty.
By: Wells, William
Contributor(s): Burnett, John | Moriarty, SandraMaterial type: 
TextLanguage: English Publisher: New Delhi : Pearson Education , 2003Edition: 6th edDescription: Xxxii, 599p. ; 28 cmISBN: 8129700638Subject(s): Advertising planning and strategy | Retail and business to business advertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 659.1 WELW (Browse shelf) | Available | MBA01697 |
Total holds: 0
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