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Advertising : principles and practice /

Wells, William.

Advertising : principles and practice / By William Wells, John Burnett and Sandra Moriarty. - 6th ed. - New Delhi : Pearson Education , 2003. - Xxxii, 599p. ; 28 cm.

ISBN: 8129700638

Subjects--Topical Terms:
Advertising planning and strategy
Retail and business to business advertising

Dewey Class. No.: 659.1 / WELW

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