Advertising : (Record no. 199132)

MARC details
000 -LEADER
fixed length control field 00776nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220304103055.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129700638
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 6
Item number WELW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William.
9 (RLIN) 22659
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title principles and practice /
Statement of responsibility, etc. By William Wells, John Burnett and Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent Xxxii, 599p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising planning and strategy
9 (RLIN) 22660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail and business to business advertising
9 (RLIN) 22661
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John.
9 (RLIN) 22662
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra.
9 (RLIN) 22663
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 6th
Call number prefix 659.1 WELW
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/04/2005 275.00 Bill no:6563; Bill dt:2005-06-30   659.1 WELW MBA01697 07/21/2025 220.00 07/16/2021 Book