Advertising : (Record no. 199132)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00776nam a2200241Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220304103055.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210716s2003 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8129700638 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | AIMIT LIBRARY |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 6 |
Item number | WELW |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wells, William. |
9 (RLIN) | 22659 |
245 ## - TITLE STATEMENT | |
Title | Advertising : |
Remainder of title | principles and practice / |
Statement of responsibility, etc. | By William Wells, John Burnett and Sandra Moriarty. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Pearson Education , |
Date of publication, distribution, etc. | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | Xxxii, 599p. ; |
Dimensions | 28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising planning and strategy |
9 (RLIN) | 22660 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Retail and business to business advertising |
9 (RLIN) | 22661 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Burnett, John. |
9 (RLIN) | 22662 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Moriarty, Sandra. |
9 (RLIN) | 22663 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
Edition | 6th |
Call number prefix | 659.1 WELW |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/04/2005 | 275.00 | Bill no:6563; Bill dt:2005-06-30 | 659.1 WELW | MBA01697 | 07/21/2025 | 220.00 | 07/16/2021 | Book |