Marketing Management
Material type: TextLanguage: English Publisher: New Delhi Kalyani Publishers 2009Description: 632p. PB 24x17cmISBN: 9788127251055Subject(s): Marketing ManagementDDC classification: 658.8 Summary: Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling.Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book | St Aloysius College PG Library | M Com | 658.8 BANM (Browse shelf) | Available | PG024052 |
Total holds: 0
Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling.
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