BANSAL S P
Marketing Management - New Delhi Kalyani Publishers 2009 - 632p. PB 24x17cm.
Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling.
9788127251055
Marketing Management
658.8 / BANM
Marketing Management - New Delhi Kalyani Publishers 2009 - 632p. PB 24x17cm.
Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling.
9788127251055
Marketing Management
658.8 / BANM