Marketing Management

By: BANSAL S PMaterial type: TextTextLanguage: English Publisher: New Delhi Kalyani Publishers 2009Description: 632p. PB 24x17cmISBN: 9788127251055Subject(s): Marketing ManagementDDC classification: 658.8 Summary: Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling.
List(s) this item appears in: PG New Arrivals - October 2022
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book St Aloysius College PG Library
M Com 658.8 BANM (Browse shelf) Available PG024052
Total holds: 0

Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling.

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