Principles of marketing / By Philip Kotler, Gary Armstrong and Prafulla Y Agnihotri.
Material type: TextPublisher: Noida : Pearson India Education Services ; 2018Edition: 17th edDescription: xxii, 701p.; 27 cmISBN: 9789352865611Subject(s): Defining marketing and the marketing process | Understanding the marketplace and consumer value | Extending marketingDDC classification: 658.8
Total holds: 0
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