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Principles of marketing / (Record no. 222119)

000 -LEADER
fixed length control field 00813nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220401132315.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220331b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352865611
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 17
Classification number 658.8
Item number KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 26979
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. By Philip Kotler, Gary Armstrong and Prafulla Y Agnihotri.
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida :
Name of publisher, distributor, etc. Pearson India Education Services ;
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 701p.;
Dimensions 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Defining marketing and the marketing process
9 (RLIN) 27051
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding the marketplace and consumer value
9 (RLIN) 27052
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Extending marketing
9 (RLIN) 27053
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
9 (RLIN) 26980
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Agnihotri, Prafulla Y.
9 (RLIN) 26981
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Edition 17th
Call number prefix 658.8 KOTP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 11 658.8 KOTP MBA14417 04/30/2024 04/16/2024 04/16/2024 776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 14 658.8 KOTP MBA14418 05/09/2024 04/25/2024 04/25/2024 776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 10 658.8 KOTP MBA14419   04/18/2024 04/16/2024 776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 15 658.8 KOTP MBA14420 05/06/2024 04/22/2024 04/22/2024 776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 11 658.8 KOTP MBA14421   04/18/2024 04/05/2024 776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 11 658.8 KOTP MBA14422 05/04/2024 04/20/2024 04/20/2024 776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 5 658.8 KOTP MBA14423 12/02/2023 11/02/2023 11/02/2023 776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 12 658.8 KOTP MBA14424 05/08/2024 04/24/2024 04/24/2024 776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23 17 658.8 KOTP MBA14425 05/06/2024 04/22/2024 04/22/2024 776.00 03/31/2022 Book
        Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2022 Biblios Book Point 970.00 Bill no:6628; Bill dt:2022-3-23   658.8 KOTP MBA14426   03/31/2022   776.00 03/31/2022 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2023 Biblios Book Point 1015.00 Bill no:7894; Bill dt:2023-02-15 11 658.8 KOTP MBA14498 05/11/2024 04/27/2024 04/27/2024 812.00 02/22/2023 Book
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2023 Biblios Book Point 1015.00 Bill no:7894; Bill dt:2023-02-15 5 658.8 KOTP MBA14499 12/06/2023 11/06/2023 11/06/2023 812.00 02/22/2023 Book

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