Kotler, Philip.
Principles of marketing / By Philip Kotler, Gary Armstrong and Prafulla Y Agnihotri. - 17th ed. - Noida : Pearson India Education Services ; 2018. - xxii, 701p.; 27 cm.
9789352865611
Defining marketing and the marketing process
Understanding the marketplace and consumer value
Extending marketing
658.8 / KOTP
Principles of marketing / By Philip Kotler, Gary Armstrong and Prafulla Y Agnihotri. - 17th ed. - Noida : Pearson India Education Services ; 2018. - xxii, 701p.; 27 cm.
9789352865611
Defining marketing and the marketing process
Understanding the marketplace and consumer value
Extending marketing
658.8 / KOTP