Marketing management / By Arun Kumar and N Meenakshi.
Material type: TextLanguage: English Publisher: New Delhi : Vikas Publishing House Pvt Ltd , 2011Edition: 3rd edDescription: Xviii, 668p. ; 28 cmISBN: 978812542597Subject(s): Segmentation and targeting | Product management | Competitive marketing strategyDDC classification: 658.8
Total holds: 0
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658.8 KOTP Marketing management / | 658.8 KUMA Marketing management. | 658.8 KUMA Marketing management. | 658.8 KUMA Marketing management / | 658.8 KUMA Marketing management / | 658.8 KUMA Marketing management / | 658.8 KUMA Marketing management / |
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