Marketing management / (Record no. 209799)

MARC details
000 -LEADER
fixed length control field 00714nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220210160159.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978812542597
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 3
Item number KUMA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Arun.
9 (RLIN) 19039
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. By Arun Kumar and N Meenakshi.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Vikas Publishing House Pvt Ltd ,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent Xviii, 668p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Segmentation and targeting
9 (RLIN) 19040
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
9 (RLIN) 19041
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competitive marketing strategy
9 (RLIN) 19042
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Meenakshi, N.
9 (RLIN) 19043
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 3rd
Call number prefix 658.8 KUMA
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22   658.8 KUMA MBA12365 07/21/2025 420.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22 1 658.8 KUMA MBA12366 07/21/2025 420.00 07/16/2021 Book 01/24/2025
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22   658.8 KUMA MBA12367 07/21/2025 420.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22 2 658.8 KUMA MBA12368 07/21/2025 420.00 07/16/2021 Book 03/25/2024
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22   658.8 KUMA MBA12369 07/21/2025 420.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22 1 658.8 KUMA MBA12370 07/21/2025 420.00 07/16/2021 Book 12/08/2022
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22   658.8 KUMA MBA12371 07/21/2025 420.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22   658.8 KUMA MBA12372 07/21/2025 420.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22 2 658.8 KUMA MBA12373 07/21/2025 420.00 07/16/2021 Book 10/21/2024
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22   658.8 KUMA MBA12374 07/21/2025 420.00 07/16/2021 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22   658.8 KUMA MBA12375 07/21/2025 420.00 07/16/2021 Book  
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/10/2016 525.00 Bill no:248; Bill dt:2016-08-22   658.8 KUMA MBA12376 07/21/2025 420.00 07/16/2021 Book