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Marketing management /

Kumar, Arun.

Marketing management / By Arun Kumar and N Meenakshi. - 3rd ed. - New Delhi : Vikas Publishing House Pvt Ltd , 2011. - Xviii, 668p. ; 28 cm.

ISBN: 978812542597

Subjects--Topical Terms:
Segmentation and targeting
Product management
Competitive marketing strategy

Dewey Class. No.: 658.8 / KUMA

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