Advertising management : with integrated brand promotion / By Thomas C Oguinn, Chris T. Allen and Richard J. Semenik.
Material type: TextLanguage: English Publisher: New Delhi : Cengage Learning , 2011Edition: 1st edDescription: 648p. ; 24 cmISBN: 9788131509128Subject(s): Advertising integrated brand promotion and consumer behavior | Integrating direct marketing and personal sellingDDC classification: 659.1Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book | St Aloysius Institute of Management & Information Technology | MBA | 659.1 OGUT (Browse shelf) | Available | MBA09759 | ||
Book | St Aloysius Institute of Management & Information Technology | MBA | 659.1 OGUT (Browse shelf) | Available | MBA09760 | ||
Book | St Aloysius Institute of Management & Information Technology | MBA | 659.1 OGUT (Browse shelf) | Available | MBA09761 | ||
Book | St Aloysius Institute of Management & Information Technology | MBA | 659.1 OGUT (Browse shelf) | Available | MBA09762 | ||
Book | St Aloysius Institute of Management & Information Technology | MBA | 659.1 OGUT (Browse shelf) | Available | MBA09763 | ||
Book | St Aloysius Institute of Management & Information Technology | MBA | 659.1 OGUT (Browse shelf) | Available | MBA09700 |
Total holds: 0
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