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Advertising management : with integrated brand promotion /

Oguinn, Thomas C.

Advertising management : with integrated brand promotion / By Thomas C Oguinn, Chris T. Allen and Richard J. Semenik. - 1st ed. - New Delhi : Cengage Learning , 2011. - 648p. ; 24 cm.

ISBN: 9788131509128

Subjects--Topical Terms:
Advertising integrated brand promotion and consumer behavior
Integrating direct marketing and personal selling

Dewey Class. No.: 659.1 / OGUT

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