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Successful sales promotion. by CHOUDHURY (Pran) and others. Material type:  Text Publisher: Delhi. Orient Longman., 1992Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.82 CHOS (2).
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2.
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Marketing management by KOTLER (Philip). Material type: Text Language: English Publisher: New Delhi Prentice-Hall of India Private Limited 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658/88 KOTM (11).
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3.
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Principles of marketing by KOTLER (Philip) and ARMSTRONG (Gary). Edition: 8Material type: Text Language: English Publisher: New Delhi. Prentice-Hall of India Private Limited 1999Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658/89 KOTP (13).
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4.
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International marketing / By Philip R Cateora, John L Graham and Prashant Salwan. by Cateora, Philip R | Graham, John L | Salwan, Prashant. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Tata McGraw Hill Education Private Limited , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.848 CATP (10). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.848 CATP (1).
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5.
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Marketing management / By T. N. Chhabra and S. K. Grover. by Chhabra, T N | Grover, S K. Edition: 4th Fourth Revised EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi : Dhanpat Rai and Co (P) Ltd. , 2008Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 CHHT (5). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.8 CHHT (1).
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6.
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7.
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Naked market: marketing methods for the 80s. by HELLER (Robert). Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: London. Sidgwick and Jackson., 1985Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 HELN (1).
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8.
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Principles of marketing. Ed 3. by KOTLER (Philip). Edition: 3Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi. Prentice-Hall of India Private Limited 1987Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTP (1).
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9.
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Marketing: a managerial introduction. by GANDHI (J C). Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi. Tata McGraw-Hill Publishing Company Ltd. 1985Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 GANM (1).
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10.
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Marketing management: a comprehensive reader. by SHETH (Jagdish N) and GARRETT (Dennis E). Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: Ohio. South-Western Publishing Co., 1986Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEM (1).
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11.
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Marketing management: a comprehensive reader. by SHETH (Jagdish N) and GARRETT (Dennis E). Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: Ohio. South-Western Publishing Co., 1986Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 SHEM (1).
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12.
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Marketing planning and strategy. Ed 2. by JAIN (Subhash C). Edition: 2Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: W Chicago. South-Western Publishing Co., 1985Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 JAIM (1).
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13.
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Marketing in a changing environment. Ed 2. by HOLLOWAY (Robert J) and HANCOCK (Robert S). Edition: 2Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: London. John Wiley and Sons 1973Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 HOLM (1).
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14.
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Marketing management: strategies and programs. by GUILTINAN (Joseph P) and PAUL (Gordon W). Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: London. McGraw Hill Book Co. 1982Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 GUIM (1).
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15.
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Fundamentals of marketing. Ed 7. by STANTON (William J). Edition: 7Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: London. McGraw Hill Co. 1984Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 STAF (1).
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16.
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Principles of marketing. Ed 3. by KOTLER (Philip). Edition: 3Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: New Delhi. Prentice-Hall of India Private Limited 1987Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 KOTP (1).
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17.
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Managerial analysis in marketing. by STURDIVANT (Frederick D) and others. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: Illinois. Scott, Foresman & Co., 1970Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 STUM (1).
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18.
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Marketing. by MARKIN (Rom). Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: Toronto. John Wiley and Sons 1979Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 MARM (1).
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19.
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Principles of marketing management. by BAGOZZI (Richard P). Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: Chicago. S R A., 1986Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 BAGP (1).
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20.
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Marketing and the behavioral sciences. by BLISS (Perry), Ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publisher: Boston. Allyn & Bacon 1963Availability: Items available for loan: St Aloysius College (Autonomous)Call number: 658.8 BLIM (1).
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