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1.
Marketing of services / By K. Douglas Hoffman and John E. G. Bateson.

by Hoffman, K Douglas | Bateson, John E G.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Cengage Learning , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.804 HOFK (8).

2.
International marketing / By Philip R Cateora, John L Graham and Prashant Salwan.

by Cateora, Philip R | Graham, John L | Salwan, Prashant.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Tata McGraw Hill Education Private Limited , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.848 CATP (10). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.848 CATP (1).

3.
Services marketing: concepts planning and implementation. Concepts planning and implementation.

by Bhattacharjee, C.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Excel Books 2006Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.804 BHAC (1).

4.
Enterprise resource planning / By Ellen F Monk and Bret J Wagner

by Monk, Ellen F | Wagner, Bret J.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Cengage Learning India Pvt Ltd , 2011Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.421 MONE (16). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.421 MONE (1).

5.
Analysis for strategic marketing.

by Rao, Vithala R; Steckel, Joel H.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 RAOV (1).

6.
Fundamentals of digital marketing / by Puneet Singh Bhatia.

by Bhatia, Puneet Singh.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2020Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.84 BHAP (1).

7.
Copywriting: successful writing for design advertising and marketing. Successful writing for design advertising and marketing.

by Shaw, Mark.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 SHAM (1).

8.
International marketing.

by Vasudeva, P K.

Edition: 3Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Excel Books 2004Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.848 VASP (1).

9.
Sales management : decisions strategies and cases / By Richard R. Still, Edward W. Cundiff and Norman A. P. Govoni.

by Still, Richard R | Cundiff, Edward W | Govoni, Norman A P.

Edition: 5th ed. Low Price EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2008Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.81 STIR (1).

10.
Marketing research: measurement and method.

by Tull, Donald S;Hawkins, Del I.

Edition: 6Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi PHI Learning Pvt Ltd 1993Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.83 TULD (1).

11.
Marketing management.

by Saxena, Rajan.

Edition: 4Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Tata McGraw Hill Publishing Company Ltd 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 SAXR (1).

12.
Marketing management: text and cases. Text and cases.

by Panda Tapan K.

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Excel Books 2007Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 PANT (1).

13.
Electronic commerce 2002: managerial perspective / By Efraim Turban...[et.al].

by Turban, Efraim | King, David | Lee, Jae | Warkentin, Merrill | CHung, H Michael.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Jersey : Prentice Hall , 2002Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 004.694 TURE (1).

14.
Service dominant logic of marketing: dialog debate and directions. Dialog debate and directions.

by Lusch, Robert F; Vargo.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London M E Sharpe 2006Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.812 LUSR (1).

15.
Marketing management: a south asian perspective / By Philip Kotler...[et.al.].

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Pearson Education , 2009Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 KOTP (12).

16.
Organization and management / By R D Agarwal.

by Agarwal, R D.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Tata McGraw Hill Publishing Company Ltd , 1982Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658 AGAR (2).

17.
Marketing management / By Philip Kotler and Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Prentice Hall of India PVt Ltd. , 2007Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 KOTP (4). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.8 KOTP (1).

18.
International business : text and cases / By P Subba Rao.

by Rao,P Subba.

Edition: 2nd ed. Second revised and enlarged editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Himalaya Publishing House , 2008Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 382 RAOP (1). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 382 RAOP (1).

19.
Excel models for business and operations management / By John F. Barlow.

by Barlow, John F.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : Wiley India Pvt Ltd , 2006Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 005.43769 BARJ (23). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 005.43769 BARJ (2).

20.
Nuts and bolts of crm: customer relationship management. Customer relationship management.

by Nath, Dhruv.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Tata McGraw Hill Publishing Company Ltd 2007Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.812 NATD (1).


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