Consumer behavior. / By Leon G Schiffman and Leslie Lazar Kanuk
Material type: TextLanguage: English Publisher: New Delhi : Pearson Education, 2004Edition: 9th ed. Eastern Economy EditionDescription: xxii,561p. ; PB : 25.5 cmISBN: 9788120330863Subject(s): Consumer Behavior | Consumer as an Individual | Consumers in their Social and Cultural Settings | The Consumers Decision MakingDDC classification: 658.8342Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book | St Aloysius Institute of Management & Information Technology | MBA | 658.8342 SCHL (Browse shelf) | Available | MBA04537 |
Total holds: 0
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