Consumer behavior. /

Schiffman, Leon G

Consumer behavior. / By Leon G Schiffman and Leslie Lazar Kanuk - 9th ed. Eastern Economy Edition - New Delhi : Pearson Education, 2004. - xxii,561p. ; PB : 25.5 cm

9788120330863


Consumer Behavior
Consumer as an Individual
Consumers in their Social and Cultural Settings
The Consumers Decision Making

658.8342 / SCHL