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Consumer behaviour: Includes online buying trends / By Dinesh Kumar

Material type: Text

TextLanguage: English Publisher: New Delhi : Oxford University Press., 2015Edition: 1st edDescription: xvi,706p. ; PB: 23 cmISBN: 9780198095927Subject(s): Consumer Behavior

| Consumer as an Individual

| Influences on Consumer Behaviour

| Modifying Consumer Behaviour

| Measuring and Analysis Consumer Behaviour

| Modern Consumer

DDC classification: 658.8342

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Item type	Current location	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 KUMD (Browse shelf)	Available	MBA11999
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 KUMD (Browse shelf)	Available	MBA12000
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 KUMD (Browse shelf)	Available	MBA12001

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