Kumar, Dinesh.

Consumer behaviour: Includes online buying trends / By Dinesh Kumar - 1st ed. - New Delhi : Oxford University Press., 2015. - xvi,706p. ; PB: 23 cm.

9780198095927


Consumer Behavior
Consumer as an Individual
Influences on Consumer Behaviour
Modifying Consumer Behaviour
Measuring and Analysis Consumer Behaviour
Modern Consumer

658.8342 / KUMD

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