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1.
Marketing finance: turning marketing strategies into shareholder value. Turning marketing strategies into shareholder value.

by Ward, Keith.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York Elsevier 2004Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8007 WARK (1).

2.
Marketing in a nutshell: key concepts for non- specialists. Key concepts for non- specialists.

by Meldrum, Mike;Mcdonald, Malcolm.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi Elsevier India Pvt Ltd 2008Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.802 MELM (1).

3.
Introduction to marketing concepts.

by Drummond, Graeme; Ensor, John.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston Elsevier 2005Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 DRUG (1).


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