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Marketing finance: turning marketing strategies into shareholder value. Turning marketing strategies into shareholder value.

By: Ward, KeithMaterial type: Text

TextLanguage: English Publisher: New York Elsevier 2004Edition: 1Description: xii,349ISBN: 978750657709Subject(s): MarketingDDC classification: 658.8007 WARK

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8007 WARK (Browse shelf)	Available		MBA07261

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