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Marketing Research

By: Shashi K Gupta

Contributor(s): Rangi, Praneet

Material type: Text

TextLanguage: English Publisher: New Delhi Kalyani Publishers 2019Description: 539p. PB 24x18cmISBN: 9789353598990Subject(s): Marketing Research

DDC classification: 658.83 Summary: Marketing research :Meaning and Phases; Defining The Marketing Research Problem ; Developing The Research Design ;Exploratory Research: Secondary Data :Qualitative Research (Including Motivation Research); Descriptive Research: Survey And Observation; Questionnaire Design; Experimental Research; Measurement And Scaling: Concepts; Attitude Measurement; Sampling Designs And Procedures; Sample Size And Errors In Sampling; Field Work And Data Preparation.

List(s) this item appears in: PG New Arrivals - October 2022

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	St Aloysius College PG Library	M Com	658.8 GUPM (Browse shelf)	Available		PG024066

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Marketing research :Meaning and Phases; Defining The Marketing Research Problem ; Developing The Research Design ;Exploratory Research: Secondary Data :Qualitative Research (Including Motivation Research); Descriptive Research: Survey And Observation; Questionnaire Design; Experimental Research; Measurement And Scaling: Concepts; Attitude Measurement; Sampling Designs And Procedures; Sample Size And Errors In Sampling; Field Work And Data Preparation.

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