Shashi K Gupta
Marketing Research - New Delhi Kalyani Publishers 2019 - 539p. PB 24x18cm.
Marketing research :Meaning and Phases; Defining The Marketing Research Problem ; Developing The Research Design ;Exploratory Research: Secondary Data :Qualitative Research (Including Motivation Research); Descriptive Research: Survey And Observation; Questionnaire Design; Experimental Research; Measurement And Scaling: Concepts; Attitude Measurement; Sampling Designs And Procedures; Sample Size And Errors In Sampling; Field Work And Data Preparation.
9789353598990
Marketing Research
658.83 / GUPM
Marketing Research - New Delhi Kalyani Publishers 2019 - 539p. PB 24x18cm.
Marketing research :Meaning and Phases; Defining The Marketing Research Problem ; Developing The Research Design ;Exploratory Research: Secondary Data :Qualitative Research (Including Motivation Research); Descriptive Research: Survey And Observation; Questionnaire Design; Experimental Research; Measurement And Scaling: Concepts; Attitude Measurement; Sampling Designs And Procedures; Sample Size And Errors In Sampling; Field Work And Data Preparation.
9789353598990
Marketing Research
658.83 / GUPM