Brand Immortality : how brands can live long and prosper / By Hamish Pringle and Peter Field.

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TextLanguage: English Publication details: New Dehi : Kogan Page , 2009 .Edition: 1st edDescription: ix, 311p. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 PRIH (Browse shelf(Opens below))	Available	MBA09217
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 PRIH (Browse shelf(Opens below))	Available	MBA07889

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