Brand Immortality : how brands can live long and prosper /
Pringle, Hamish.
Brand Immortality : how brands can live long and prosper / By Hamish Pringle and Peter Field. - 1st ed. - New Dehi : Kogan Page , 2009 . - ix, 311p. ; 24 cm.
9780749457013
Introduction to the dangers of some strategic thinking models
Future threats and opportunities for brands
658.827 / PRIH
Brand Immortality : how brands can live long and prosper / By Hamish Pringle and Peter Field. - 1st ed. - New Dehi : Kogan Page , 2009 . - ix, 311p. ; 24 cm.
9780749457013
Introduction to the dangers of some strategic thinking models
Future threats and opportunities for brands
658.827 / PRIH
