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Brand Immortality : how brands can live long and prosper / By Hamish Pringle and Peter Field.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Dehi : Kogan Page , 2009 .Edition: 1st edDescription: ix, 311p. ; 24 cmISBN:
  • 9780749457013
Subject(s): DDC classification:
  • 658.827  1 PRIH
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 PRIH (Browse shelf(Opens below)) Available MBA09217
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 PRIH (Browse shelf(Opens below)) Available MBA07889
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