Brand Immortality : (Record no. 205323)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00747nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220606160632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749457013 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 1 |
| Item number | PRIH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pringle, Hamish. |
| 9 (RLIN) | 40683 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Immortality : |
| Remainder of title | how brands can live long and prosper / |
| Statement of responsibility, etc. | By Hamish Pringle and Peter Field. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Dehi : |
| Name of publisher, distributor, etc. | Kogan Page , |
| Date of publication, distribution, etc. | 2009 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 311p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Introduction to the dangers of some strategic thinking models |
| 9 (RLIN) | 40684 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Future threats and opportunities for brands |
| 9 (RLIN) | 40685 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Field, Peter. |
| 9 (RLIN) | 40686 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.827 PRIH |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 05/31/2010 | 450.00 | Bill no:25; Bill dt:2010-04-30 | 658.827 PRIH | MBA07889 | 07/21/2025 | 324.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 04/11/2011 | 299.00 | Bill no:4028; Bill dt:2011-04-02 | 658.827 PRIH | MBA09217 | 07/21/2025 | 224.25 | 07/16/2021 | Book |
