Global brand strategy: unlocking brand potential across countries cultures and markets. Unlocking brand potential across countries cultures and markets.

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Material type: Text

TextLanguage: English Publication details: London Kogan Page 2008Edition: 1Description: xii,260ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 GELS (Browse shelf(Opens below))	Reference Book	MBA05845

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Previous	658.827 ELLR Strategic brand management /	658.827 FLOK Branding a store : how to build successful retail brands in a changing market place /	658.827 FLOK Branding a store : how to build successful retail brands in a changing market place /	658.827 GELS Global brand strategy: unlocking brand potential across countries cultures and markets. Unlocking brand potential across countries cultures and markets.	658.827 GELS Global brand strategy: unlocking brand potential across countries cultures and markets. Unlocking brand potential across countries cultures and markets.	658.827 GOOJ Marketing and brand management.	658.827 HAIM Brand royalty.	Next

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