Global brand strategy: unlocking brand potential across countries cultures and markets. Unlocking brand potential across countries cultures and markets.
Gelder, Sicco Van.
Global brand strategy: unlocking brand potential across countries cultures and markets. Unlocking brand potential across countries cultures and markets. - 1 - London Kogan Page 2008 - xii,260
9780749442132
Brand Management
658.827 GELS
Global brand strategy: unlocking brand potential across countries cultures and markets. Unlocking brand potential across countries cultures and markets. - 1 - London Kogan Page 2008 - xii,260
9780749442132
Brand Management
658.827 GELS
