Global brand strategy: unlocking brand potential across countries cultures and markets. (Record no. 203279)

MARC details
000 -LEADER
fixed length control field 00510nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442132
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GELS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gelder, Sicco Van.
245 ## - TITLE STATEMENT
Title Global brand strategy: unlocking brand potential across countries cultures and markets.
Remainder of title Unlocking brand potential across countries cultures and markets.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xii,260
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/02/2009 325.00   658.827 GELS MBA05845 07/21/2025 260.00 07/16/2021 Book