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Managing Indian brands : marketing concepts and strategies / By S Ramesh Kumar.

Material type: Text

TextLanguage: English Publisher: New Delhi : Vikas Publishing House , 2003Edition: 2nd edDescription: xii, 356p. ; 23.5 cmISBN: 8125913084Subject(s): Consumer decision making and marketing support

DDC classification: 658.827

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Item type	Current location	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KUMS (Browse shelf)	Available	MBA07791
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KUMS (Browse shelf)	Available	MBA07792
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KUMS (Browse shelf)	Reference Book	MBA07793
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KUMS (Browse shelf)	Available	MBA05970
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KUMS (Browse shelf)	Available	MBA02375
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KUMS (Browse shelf)	Available	MBA00583

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