Managing Indian brands : marketing concepts and strategies /
Kumar, S Ramesh.
Managing Indian brands : marketing concepts and strategies / By S Ramesh Kumar. - 2nd ed. - New Delhi : Vikas Publishing House , 2003 . - xii, 356p. ; 23.5 cm.
8125913084
Consumer decision making and marketing support
Role of marketing planning in a changing environment
658.827 / KUMS
Managing Indian brands : marketing concepts and strategies / By S Ramesh Kumar. - 2nd ed. - New Delhi : Vikas Publishing House , 2003 . - xii, 356p. ; 23.5 cm.
8125913084
Consumer decision making and marketing support
Role of marketing planning in a changing environment
658.827 / KUMS
