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Consumer behavior / By Leon G. Schiffman and Leslie Lazar Kanuk

By: Schiffman, Leon G;Kanuk, Leslie Lazar

Contributor(s): Kanuk, Leslie Lazar

Material type: Text

TextLanguage: English Publisher: New Delhi : Pearson Education , 2004Edition: 8th ed. Low Price EditionDescription: xxii, 587p. ; PB : 25.5 cmISBN: 8129701979Subject(s): Consumer Behavior

| Consumer Research

| Consumer as an Individual

| Consumer in their Social and Cultural Settings

| The Consumer Decision making Process

DDC classification: 658.8342

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Item type	Current location	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 SCHL (Browse shelf)	Available	MBA01756
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 SCHL (Browse shelf)	Available	MBA00105
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8342 SCHL (Browse shelf)	Available	MBA00106

Total holds: 0

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